‘Social Media: Don’t Do It Because It’s Cool, It Will Burn You Out Later’

How do you create your niche on social media – Gagan Chaudhary – automobile YouTuber-, Praval Sharma -technology YouTuber and Savi-Vid aka bruisedpassports – travel YouTubers, share their experience.

Jaipur, 10 August 2018  Social media has become a huge sensation among youth over the past few years, and it has evolved to become a business for some. Bloggers, Social Media influencers and Content Creators are making their livelihood from various social media platforms such as Instagram, Facebook and YouTube. 

“Being a travel bloggers looks like a very glamorous job but the hours that are spent behind conceptualizing, drafting, editing, marketing and handling brand expectations are what social media doesn’t convey” said Savi while talking about creating a business on the Internet. She and Vid shared guidelines about creating a niche on social media and the factors that should be considered doing so. The best thing about social media , says the Bruised Passports team, is it gives the ‘image a face’ and the viewers and readers find it achievable and relatable. They gave the example of a car in Iceland, along with two people – it is the people who made the image look achievable.  Social media also is a two way conversation for maintaining an engaging audience. It is also about taking responsibility for what you post, share and promote on your channels because credibility is important.

Praval Sharma spoke about YouTube helping him  breakout of a daily corporate job, it also allowed him to pursue his passion and address the larger audience in India -which is the Hindi speaking population. His Technews attracted the audience by giving them a content different from than what is offered by technology YouTubers. His presentation style that looked at technology as hard news, gave him the edge he said Gagan Chaudhary threw light on how YouTube allowed him to share his knowledge and love of cars with the audience, and made his channel the go to place for people looking for information on cars.

While answering audience questions, the YouTube creators said that if social media dies tomorrow you need an option B to fall back on. Savi and Vid have built a website which they  constantly promote and on which they create organic content. They also emphasized on importance of education and building other careers to fall back on.

Text: Vaidehi Gangan, Jyoti Mamnani and Dhanraj Chauhan | Copy edit: Vaidehi Gangan | Photo: Dhanraj Chauhan | Photo desk: Anu Sonia |Editorial coordination: Jyoti Mamnani 

This report was filed during Live Newsroom workshop conducted by Institute of Integrated Digital Journalism and Mass Communication (IIDJM) at Talk Journalism 2018